Tax planning and filing
Personal and business returns with planning that protects deductions and reduces year-end surprises.
Lindale and Tyler CPA
Committed. Experienced. Friendly CPA care for East Texas.
Lura Swaim Accounting Services helps individuals and businesses with taxes, bookkeeping, accounting, payroll, and planning — with personal attention that keeps the work clear and on time.
Accounting and bookkeeping
Monthly books, statements, and clean records so decisions rest on numbers you can trust.
Payroll services
Custom payroll systems, tax deposits, W-2s, and compliance reporting handled on schedule.
Sales and use tax
Guidance on Texas sales and use tax obligations so filings stay accurate and current.
Business tax strategy
Early planning and accounting methods that help keep more of what your business earns.
Client reviews
Clients who value prompt, personal CPA work
Local clients point to the same strengths: clear explanations, quick turnaround, steady communication, and a process that frees them up to run their business.
★★★★★
“I own a business in Lindale and I very much recommend Lura Swaim to any business or individual that needs CPA work done. They not only handled my taxes this year, but did it in a very short time. They had everything under control and it freed me up to do other things. They also saved me money over my last year's taxes.”
★★★★★
“Ms Swaim was courteous and asked specific questions that were extremely relevant. Very prompt and professional we accomplished mostly all our work expediently. She does not waste time!”
★★★★★
“I found Lura and she is absolutely phenomenal! She sat down with me on my initial visit and educated me so I had a better understanding, was communicative through the entire process of my 1st year owning my own business and also kept me in the loop for amending the 1st person's mess up! I will ALWAYS refer Lura and her team to anyone needing services she handles, as well as complimenting her ethics and professionalism!”
★★★★★
“We have used her services for the last 2 years.. 20/21. I found it very easy to talk with Laura. She explains taxes in (lamen's terms). She had our tax returns completed very quickly.”
Certified Public Accountant MBA · Texas A&M University-Commerce Bachelor's in Accounting · Texas A&M University-Commerce Lifelong East Texas resident
Guided by Lura Swaim, CPA
Large-firm experience with small-firm attention.
Lura Swaim has lived in East Texas all her life. She graduated from Texas A&M University-Commerce with a Bachelor's degree in Proficiency in Accounting and a Master's degree in Business Administration, and built her practice around thorough accounting and tax work for people and businesses nearby.
Clients return year after year because the relationship stays personal — whether the need is a straightforward return, payroll setup, monthly books, or longer-term tax planning for a growing company.
Why clients stay
Old-school care. Modern follow-through.
The firm began with general accounting for businesses and individuals, then grew into strategic tax planning, consulting, and full-service support. The goal is simple: long-term relationships where needs stay covered as life and business change.
You get clear communication, careful preparation, and a local CPA team that treats your books and returns like they matter — because they do.
Lindale office with lifelong regional knowledge
Hands-on guidance from Lura Swaim, CPA
Connected services instead of once-a-year filing only
Who we serve
Built for East Texas people and businesses
From first-year business owners to established construction companies and nonprofits, the work stays practical, personal, and grounded in real local needs.
Business owners
Tax, books, payroll, and planning for owner-led companies that need a steady CPA partner.
Individuals and families
Personal returns, planning conversations, and clear answers without the runaround.
Sole proprietors
Estimated taxes, clean records, and filing support for people who wear every hat.
Home builders
Accounting and tax support for construction activity, materials, crews, and margins.
Construction companies
Books, payroll, sales tax, and filings built around project work and field operations.
Churches and nonprofits
Practical accounting and filing support for organizations that need reliable records.
Professional services
Tax and accounting coordination for consultants, agencies, and service-led firms.
East Texas households
Local CPA care for Lindale, Tyler, and nearby communities who want personal attention.
Year-round support
Taxes and books should not take over your week.
If payroll, sales tax, monthly books, or a messy prior return is eating your time, you need more than a once-a-year filing appointment.
Lura Swaim Accounting Services brings tax planning, preparation, bookkeeping, accounting, payroll, and sales tax support into one steady relationship — so you can focus on running the business.
What we do
Tax, accounting, bookkeeping, and payroll under one roof
From personal returns to business strategy, the work is connected. Cleaner books make planning easier. Earlier planning makes filing calmer. Direct support keeps questions from piling up.
Personal Tax Preparation
Individual returns with clear explanations, careful review, and planning for the year ahead.
Business Tax Planning and Filings
Federal and state business returns with strategies that protect cash flow and reduce avoidable tax.
Bookkeeping and Accounting
General ledger work, A/R and A/P support, reconciliations, and financial statements on your cadence.
Payroll Administration
Withholdings, direct deposit, quarterly filings, W-2s, and payroll guidance built around your team.
Sales and Use Tax Support
Help understanding transaction consequences and meeting Texas filing requirements with confidence.
Audit and Appeal Representation
Support when tax authorities need a response, including research credits and dispute guidance.
How the work feels
A calmer rhythm for taxes, books, and payroll.
01Plan before the rushSet strategies and accounting methods early so valuable deductions are not lost to simple errors.
02Keep records usableMonthly, quarterly, or annual bookkeeping keeps the numbers current when decisions show up.
03File with clarityPersonal and business returns, payroll filings, and sales tax work stay organized and on time.
Client path
Start with the issue. Leave with a clearer next step.
Bring the facts
Share recent returns, books, payroll details, notices, or the question that needs a straight answer.
Get a clear read
The team reviews what is current, what is missing, what is urgent, and what can be planned ahead.
Stay on cadence
File what is due, clean up what is behind, and keep tax and accounting work visible before deadlines arrive.
FAQ
Clear answers before you call.
Do you work with both individuals and businesses?
Yes. Lura Swaim Accounting Services serves individuals, sole proprietors, small businesses, churches, nonprofits, home builders, and construction companies across Lindale, Tyler, and East Texas.
What services do you offer beyond tax returns?
The firm provides personal and business tax planning and preparation, bookkeeping, accounting, payroll, sales and use tax support, compilations, and audit or appeal representation.
What should a new client bring?
Recent tax returns, bookkeeping records or accounting software access, payroll information if applicable, notices from tax authorities, and a short list of goals or questions.
Where is the office and what are your hours?
The Lindale office is at 2501 S Main St, Ste B, Lindale, TX 75771. Peak-season hours are Monday through Friday, 8:00 AM to 5:00 PM. Off-season hours are Monday through Thursday 8:00 AM to 3:00 PM and Friday 8:00 AM to noon. Evening or weekend consultations can be arranged.
How can I reach the firm?
Call (903) 533-1500 or email lura@luraswaimcpa.com.
Lindale office
Ready for a steadier tax year?
Call or email Lura Swaim Accounting Services for personal tax, business tax, bookkeeping, accounting, payroll, sales and use tax, or planning support.
(903) 533-1500 lura@luraswaimcpa.com 2501 S Main St, Ste B
Lindale, TX 75771 Mon–Fri · seasonal hours listed in the footer
Lindale, TX 75771 Mon–Fri · seasonal hours listed in the footer